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Company Amazon! Market Analysis How attractive is the market or industry and its submarkets? What are the forces reducing profitability in the market, prospects? entry
Company Amazon!
Market Analysis
- How attractive is the market or industry and its submarkets?
- What are the forces reducing profitability in the market, prospects? entry and exist barriers, growth projections, cost structures, and profitability prospects?
- What are the alternative distribution channels and their relative strengths?
- What industry trends are significant to strategy?
- What are the current and future key success factors?
- Environmental Analysis
- What environmental threats, opportunities, and trends exist?
- What are the major strategic uncertainties and information need areas?
- What scenarios can be conceived?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
