Company Analysis For this project, you should focus on analyzing one company and the market to which that the company belongs. You may choose a company that you own or work for, or you may choose a company that you know well. Pick a key product or service provided by that company and analyze the market for that product or service using the tools we have been developing in the course. You may not choose to analyze a company in the market for vacation rentals, as we have already performed that analysis as part of your AirBnB discussion posts. However, the skills Your audience for this project is the instructor and your fellow students. That is, you should write to the level of someone who has completed the managerial economics course (no need to include definitions or references from the specific course material). Your goal in this project is to demonstrate that you can apply three of the following concepts learned in this course to a company of your choice:Gains from TradenDemand and Equilibrium,Supply and Equilibrium,Elasticity Taxes.Price Controls,Externalities/Property Rights, Short Run/Long Run Market Concepts (e.g., fixed/variable costs, revenue, profit max, scale,Market Power,Price Discrimination.Game Theory,Experiments,Regression and Porter's Five Forces The concepts that you choose should be relevant to your company. You should aim to teach the audience something new about the market that you are analyzing. When you make a statement about how the market works, support the statement with actual data, quotes, or narratives that you cite. For example: In a recent study on Unicorns, private companies with a valuation of over 1 billion dollars, the authors found that among their sample, Unicorns were sued 7 times per year on average (Imbierowicz and Rauch, 2021). In this example, you should have a reference list which includes the following: Imbierowicz, Bj orn, and Christian Rauch. "The pricing of private assets: Mutual fund investments in 'unicorn'companies." Available at SSRN 3684722 (2021). Sections Your project should consist of (at least) the following sections: background, analysis, takeaways, figures/tables (optional), and references. You may include additional sections or subsections if you feel as though they will aid in audience understanding or organization. Background The background section should include any relevant information regarding the company, product or service, and industry you have chosen. You should describe what the company does, who the main competitors are, who the customers are, how you broadly define the market, and how much market power your company has. You may also choose to include historical information, company financial data, or other information that will help the audience understand the basics of the industry before the analysis. Analysis While there are many factors faced by each company, you should select two or three for your analysis section and focus on those. For instance, you might choose to focus your analysis on demand, supply, and externalities. This section should demonstrate your ability to implement the economic concepts which we have learned throughout the course in an analysis of the company, product or service, and market that you have chosen. Note: you are not expected to purchase data for this project. For specific ideas about how to perform the analysis, you should refer back to the discussion posts for each topic. The questions posed in these posts, responses by both you and your classmates, and instructor feedback should giveyou an idea of how to apply each topic to analyze an industry. 2

Takeaways After analyzing the company, you should write down a few takeaways from the analysis. For example, are there any areas for improvement? Are there specific strategic recommendations that you can make? Should the company stay its current course or adjust its strategy? Be sure to connect these takeaways to the analysis that you perform. Visuals As necessary, you may choose to include relevant figures, graphs, regression results, and tables. You should include these in an appendix section after the main text. If you choose to include any of these additional elements, you should be sure to reference them in the text of the paper. However, you do not need to include basic graphs from the course. For example, rather than showing a generic graph with shifting demand, you should instead describe the demand shifters for the market in words. References Finally, you should include a references section at the end of your paper. Here, you should include any references that you use throughout the paper. You do not need to reference this managerial economics course in this section. If the company that you have chosen is your own, then a large portion of the background information may come from your own knowledge of the industry. If so, you should mention this in the text, and you should still aim to include outside sources which enhance your analysis. For example, you may have knowledge about your com- pany's product itself but use a citation about technological improvements in an input into your company's product. Assignment Rules You may elicit feedback from the instructor and others as you are working towards completion of this project.