Company Analysis ON ZOOM

• Introduce the company name, CEO, mission and vision, products and services, key stakeholders
• Business strategy- In which product or service do they compete?

What is the firm's strategy?

Is the strategy clear/ or is the firm using more than one strategy?

• Financial analysis

Market share, profitability, liquidity, leverage (debt to assets ratio), present the financials as a table but must have interpretation (explain the numbers)

• This should only include the last few years
• Competitive advantage- considering this is sometimes not presented by the firm, try to tap into a secondary data from an industry information - Wallstreet journal, Bloomberg ... etc.
• VRIO analysis - do you see how this can be a factor in the firm's competitiveness?
• Is the company, overall doing well in how it deals with the changes in the business environment?
• Sources must be properly cited!! Must use books, industry journals, and peer reviewed publications.

// OUTLINE

1. Introduction - summary of industry, competitors, market share, industry structure
2. Evaluate industry - SWOT
3. Five forces model (all the components)
4. General Environment (PESTEL)
5. Conclusion and Recommendation