Company: Asia Media Group

is a broadcasting, advertising and digital media company in Malaysia. It operates the country's Largest Transit-TV Network. The company provides infotainment and advertising services such as program sponsorships and video advertising using digital electronic displays installed in various indoor and outdoor premises. Asia Media also provides entertainment services, including local news, sports, health, entertainment, and documentary content.

As of April 2012, its network included:

• 3,993 screens on board the Malaysian Public Transportation System (Certified by the Malaysian Book of Records)

1. Describe the six value chain business activities that this product would pass through from its inception to its ultimate delivery to the customer.

2. List at least three costs that would be incurred in each of the six business activities in the value chain.

3. Classify each cost you identified in the value chain as either being an inventoriable product cost or a period cost. Explain your justification.