Company : Astro Malaysia

1. Describe the ideal customer (target market) for Astro Malaysia

a. Demographic:

b. Geographic:

c. Psychographic:

d. Behavioral:

2. Describe the All challenges faced by Astro Malaysiachosen due to the major characteristics of service as below. Please give the examples for each challenges based on the Astro Malaysia and APA.

• Lack of ownership:
• Intangibility:
• Inseparability:
• Variability:
• Perishability:
• User participation:

3. Elaborate on how Astro Malaysiastrategized to manage the challenges due to the characteristics of service, in the current situation. Please give the examples each challenges based on Astro Malaysiaand APA

• Lack of ownership:
• Intangibility:
• Inseparability:
• Variability:
• Perishability:
• User participation

4. In your opinion, do the strategies done in No. 3 enough or not? Provide ONE (1) example to support your point.