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Company B, an automobile company, develops and manufactures traditional internal combustion engine vehicles. Through market research, the company concluded that the future of the automobile
Company B, an automobile company, develops and manufactures traditional internal combustion engine vehicles. Through market research, the company concluded that the future of the automobile industry was headed towards electric vehicles. Therefore, Company B acquired a company that develops batteries to develop a hybrid car that uses both gas and electricity as an energy source. In this scenario, Company B is a. redeploying existing core competencies to compete in future markets. b. building new core competencies to protect and extend current market position. c. leveraging new core competencies to improve current market position. d. unlearning existing core competencies to create and compete in markets of the future
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