Company background:

ABC, Inc, is a new startup company that has utilized blockchain technology to build an automated platform which issues municipal bonds in micro denominations on behalf of municipalities and local governments directly to their communities. The vision of ABC, INC is to make a difference by giving individuals the opportunity to invest in micro bonds that collectively can make a large impact.ABC, Inc helps cities thrive by enabling passionate, connected citizens to contribute to positive change. By working together, the small goals accomplished individually result in a large collective impact.

They aim to use blockchain supported micro-investments to fund the revitalization of infrastructure, bring people together, and foster more collaborative relationships between cities and their residents.

ABC, Inc believes that cities will become more resilient by enabling residents to participate in public financing for local projects.

Company dilemma:

The city of Detroit is interested in the service platform ABC Inc offers and they want to experiment with a small project at first before they commit to bigger projects.The small project is renovation of local bridges. The city of Detroit will utilize ABC Inc platform to help fund the project by selling micro-municipal bonds to the residents of Detroit.In order to succeed in funding this project, ABC Inc needs to promote their Platform to local residents to encourage them to participate in funding the city project.

Case activity:

ABC company has hired your team for your marketing expertise to help them promote their service to the end consumers, so that they can understand the benefit of the platform and the impact their investment can make on the future of their children, society and the City of Detroit

Note: Don't need to work up on whole topic. Please provide information on the listed topics

Explain the following topics below related to case study.

Recommendations:

1. How to ABC can overcome the roadblocks and risk

Community Impact :

1. Lay the foundation for bigger projects
2. Improve tourism
3. Building better infrastructure:

Potential risks and roadblocks:

1. Startup (brand equity, value etc) - so takes time to build trust
2. Fintech investing - again takes time to build trust
3. Not enough investment to kick off the project
4. Competition
5. Not targeting the right people
6. Not educating the people well enough