Company brand: ALDO / New Product: New performance sports footwear

1. Explain the current market situation for the new product being launched:

(response should include the following components):

- Identify key market characteristics such as size, growth rate, and trends in the

industry.

- Investigate the possible impact of relevant external environmental factors - e.g. political, economic, social/cultural, technological, legal, and ecological.

- Provide an internal environment analysis of the company, touching on organizational structures, systems, resources, competencies, and capabilities.