Company chosen: ALDO (SHOES)

NEW PRODUCT IDEA: New performance sports footwear

I haven't written a paper in a long time. I need some guidance - on this question.

Whatis ALDO'S Market Segmentation, Targeting, and Positioning Description for the new product being launched (new performance sports footwear)

What would be the target Segment? identify customers by demographic, psychographic, behavioural, and geographic characteristics such as age, gender, marital status, household location, family size and description, income, education level, occupation, interests, purchasing profile, cultural or ethnic background, etc.

What would be the Positioning? - explain how your product differs from the competitors (competitive advantage)? How will you use these differences to create a distinct image of your product in the mind of your target market?