Company chosen: ALDO (SHOES)

NEW PRODUCT IDEA: New performance sports footwear

1. Explain the current market situation for the new product being launched.

• Your response should include the following components:
  • Identify key market characteristics such as size, growth rate, and trends in the industry.
  • Investigate the possible impact of relevant external environmental factors - e.g. political, economic, social/cultural, technological, legal, and ecological.
  • Provide an internal environment analysis of the company, touching on organizational structures, systems, resources, competencies, and capabilities.