Question
Gupta and Lehmann's customer equity study showed that customer equity was measurably impacted most by: reducing the cost of new customer acquisition increasing customer retention
Gupta and Lehmann's customer equity study showed that customer equity was measurably impacted most by:
reducing the cost of new customer acquisition
increasing customer retention rates
raising product margins
increasing stock prices
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Strategic management concepts
Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
