Company: Clarity Pharmaceuticals

a) The proposed Balanced Scorecard that includes four perspectives: financial, customers, internal operation, and learning and growth. For each of the four perspectives of Balanced Scorecard, include two specific and relevant performance measures.

b) The explanation of why each specific performance measure in the proposed Balanced Scorecard is crucial for the company.

c) The discussion of two possible challenges the company may face in implementing your proposed Balanced Scorecard and recommendation on how to address the challenges.

d) The explanation of whether both short-term and long-term incentivesare important to improve the motivation of the companys employees/managers/executives. Support your argument by providing at least two examples of short-term and long-term incentives (thus, four examples in total) that are important for your chosen company.