Question
Company: Colgate (Specifically Toothpaste) Identify and analyze three of the most relevant aspects of consumer influences that are relevant when marketing this brand. Provide reasoning
Company: Colgate (Specifically Toothpaste)
Identify and analyze three of the most relevant aspects of consumer influences that are relevant when marketing this brand. Provide reasoning why you believe the influence is relevant.
Examples of what might be included:
- Attitude
- Perception
- Learning/Memory/Consumer Information Processing
- Motivation
- Emotion
- Personality
- External Influences:
- family
- culture
- social class
- reference groups
- situation
- generation
- any other external influences.
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Cyber Security And Supply Chain Management
Authors: Steven Carnovale, Sengun Yeniyurt
1st Edition
9811231567, 978-9811231568
