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Company. currently home delivers pre-prepared food, on a daily basis, to people who are trying to lose weight. They have now decided to pursue an

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Company. currently home delivers pre-prepared food, on a daily basis, to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children. You have been presented with a number of different positioning alternatives that the firm could adopt for this new target market which one would you choose? Option One As a weight-loss product P For : Many kids are becoming over-weight Tr Against : Kids may be embarrassed to take to school Option Two As a convenienceieasy way to organize kid's school lunches P For : Both parents work in many families and time is important 3 Against 2 Some parents may be embarrassed that they have to outsource their kid's lunch (as potentially seen as disorganized or lazy) Option Three As a simple way to provide lunchbox variety Tr For : Kids get bored with the same lunch every day

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