Company detox, is a private company that designs, manufactures and distributes certain consumer products. in this fiscal year detox had revenues of 401M and earnings of 21M. Detox company has filed a registration statement with the SEC for its IPO. If the industry average MV/earnings and MV/revenues ratio for the recent fiscal year were 27.55 and 1.092 respectively. Estimate the IPO price for detox company using the MV, earnings ratio and assuming that they will issue 33M shares.