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Company G is a company that builds desktop computers with components bought from suppliers. Company G is interested in pursuing backward integration to take control
Company G is a company that builds desktop computers with components bought from suppliers. Company G is interested in pursuing backward integration to take control of designing its computer cases. Although this approach will create a custom-designed desktop computer that can increase the product's value, backward integration into all computer components would be costly. In this scenario, which approach is likely to produce superior results? a. Pursue taper integration. b. Invest in full vertical integration. c. Abandon the idea of vertical integration entirely. d. Introduce a budget line of desktop computers to diversify the firm's offerings
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