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GENDER: 30% Female AGE: 10% 26-30 INCOME: 25% 3040K MARITAL STATUS: 80% Married LEVEL OF EDUCATION: 60% Bachelor's degree OCCUPATIONS: 10% Health Care JOB SOUGHT: 70% Same Field MOST IMPORTANT BENEFITS: 1. Assistance in nding work quickly. 70% Male 30% 31-40 25% 40-50K 20% Single 40% Master's degree 20% Financial 30% New Field 2. Want a betterjob. 30% 41 -55 50% 50-75K 30% MarketinglAdvertising 40% Hi-Tech Fields 3. Want equal salary or increase. 4. Stability. Psychographic Summary: This segment closely associates work with selfesteem. They feel pressure because most have families and comfortable lifestyles to maintain. They are not interested in forging new careers but want stability. National Park Service 4+ The official app of 420+ parks NATIONAL PARK National Park Service SERVICE Designed for iPad #50 in Travel * * * * * 4.3 . 445 Ratings Free View in Mac App Store 71