company have to invest in a building and equipment, but she has had to develop marketing strategies for the new salsa business. The marketing strategies are now complete and ready to be put into action. Jessica was placed in charge of marketing implementation. She has spent several months organizing the marketing unit, training employees, coordinating the marketing staff, developing a social media plan, and communicating the goals and objectives of the strategy.

Refer to Scenario $2\mathrm{.}4.$ What is next step Jessica should take to implement the marketing strategy?

a$.$ Undertake a SWOT analysis

b$.$ Establish a timetable for implementation

c$.$ Establish performance standards

d$.$ Evaluate the marketing strategy

e$.$ Create the marketing mix