Company: Him & Hers

Business: Telemedicine services

Questions:

1. What product do they sell?

2. What market do they operate in (geography, product market space)? Who are their direct competitors?

3. Is or will the company's differentiation strategy be profitable?

4. Does the company have above average profitability within the industry?

5. Demand: Who are the buyers? How many? Where are they located? What do they value? How much will they value this differentiation?

6. Costs: What are the main costs of providing this product? How much higher are they for your company than the competitors?