Company Information: Carbon 1Wise Website: https:ffcarbonwise.cag htt s: ca.linkedin.com corn an carbon-wise Carbon Wise is an environmental consultant in the construction industry. Carbon Wise believes that achieving netzero emissions in the housing sector requires addressing both Operational Emissions and Embodied Emissions at once. Carbon Wise offers holistic consulting services to reduce both Operational and Embodied Emissions. Their ideal customers are Highperformance architects, Highperformance builders, developers, and homeowners. Carbon Wise is trying to increase its sales. Question: 1. Describe the definition of Google ads. And how Carbon Wise can be benefited from using it. 2. Why do keywords have a significant impact on the performance and cost of Google ads? 3. Suggest five keywords for google ads that Carbon Wise can use