Company Information Newco was founded in 2000, Customers in Canada, Mexico and The United States, Non Asset Based Lead Logistic Provider. Expertise in Ocean transportation, Rail Transportation, Trucking, Newco operates in the Automotive and Food Industry Newco is a full service 4PL. Point of Differentiation; ability to solve problems. Deliverables: With your team develop a strategy and direction for Newco's Canadian operation beyond just the three assignments you will do individually. Questions to consider re Newco's future profitability: 1) Which transportation mode has the greatest net profit opportunity? 2) Which transportation mode has the greatest risk? 3) Should Newco become an Asset Based LLP? 4) Who are Newco's competitors in the Canadian marketplace? 5) What are the different methods to grow market share