Exploring Public Relations Global Strategic Communication(4th Edition)
Authors:
Ralph Tench, Liz Yeomans
In Stock: 2 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 1292112182, 9781292112183
Book publisher: Pearson (Intl)
Book Price $0 : Exploring Public Relations: Global Strategic Communication by Ralph Tench and Liz Yeomans is an authoritative exploration of public relations, offering insights into global strategic communication. Now in its fourth edition, this book delves into the dynamic field of public relations, emphasizing the importance of strategic communication across diverse global contexts. In this edition, major themes such as media relations, corporate communication, and crisis management are thoroughly examined. The work does not revolve around main characters but instead focuses on the intricacies of public relations methodologies and practices, meticulously detailed across various case studies. By analyzing these case studies, the authors provide a solution manual-like approach to intricate public relations challenges, guiding readers through theoretical foundations and practical applications. The inclusion of an answer key style section helps students test their knowledge through practical problems. The book also features a comprehensive table of contents, organizing topics such as digital media strategies, stakeholder engagement, and ethical considerations in public relations, facilitating easy navigation for students and professionals alike. This comprehensive guide has been well-received, praised for its clear insights and academic rigor. For students seeking to understand the multifaceted realm of public relations and strategic communication, this book provides a robust resource. With its focus on blending theoretical knowledge with practical skills, it stands as an essential text for aspiring professionals and academics in the field. This cheap manual simplifies complex coursework, enabling learners to achieve academic success without breaking the bank.
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