Sport Marketing(5th Edition)

Authors:

Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy

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Book details

ISBN: 1492594628, 978-1492594628

Book publisher: ‎Human Kinetics

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Book Price $0 : The fifth edition of 'Sport Marketing' by Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, and Stephen Hardy presents an in-depth exploration of the dynamic field of sport marketing and management. This comprehensive guide delves into critical aspects such as consumer behavior, market segmentation, branding, licensing, and sponsorship strategies within the sports industry. It meticulously outlines methodologies for constructing effective marketing campaigns tailored to the ever-evolving sports landscape. This edition integrates recent developments in digital marketing and analytics, providing readers with up-to-date strategies and case studies that illustrate successful marketing tactics in sports. The authors emphasize practical application by presenting various real-world examples and exercises. A solution manual and answer key are provided to aid students in understanding complex concepts. The book's structured format includes a detailed table of contents that guides readers through foundational principles to advanced marketing tactics. This resource has received positive reception for its clarity and practical insights, making it a valuable asset for students and professionals seeking to enhance their marketing acumen in the sports domain. The content is frequently utilized in sports management programs for its thoroughness and applicability. This book is pivotal not only for its academic contribution but also for its practicality in a professional setting, thanks to its pedagogical aids such as case studies and solution manuals. This guide not only captivates but also serves as a cheap study aid for those on a tight budget.

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Customer Reviews

Trusted feedback from verified buyers

Samuel Parker

5.0

Reviewed In Pennsylvania

• July 13, 2025

Got this book free for my Drexel University class and honestly, it’s pretty good. I looked through some chapters and it's easy to read, which actually makes studying less annoying. The quality feels solid too, not like some textbooks that fall apart. Delivery took about 3 days, and I didn’t even have to pay so that was a win. Haven’t finished more than a section, but it seems like it’ll help for projects and tests. For anyone at Drexel University needing a reliable book for sports marketing, this one’s worth grabbing.

Natalie Pierce

2.0

Reviewed In Pennsylvania

• June 23, 2025

Box flap was wide open and the tape barely holding, felt sketchy like someone checked inside before I got it. Took a second to make sure nothing was missing but luckily all was there. Kinda weird and made me a bit anxious about the whole order process. At least it was free, might not risk again though.

Michelle Chambers

5.0

Reviewed In Pennsylvania

• June 23, 2025

Needed this for my Drexel University class and gotta say SolutionInn sped things up way better than CampusBooks did when I tried there first. super quick and the copy they sent was flawless, no bent pages or weird smell like I got on CampusBooks once. got it free which honestly made it impossible to complain. I’ve read a bunch of sections now and it’s pretty easy to follow, which helps cuz sports marketing stuff can get boring fast. could be a bit deeper in some spots but works fine for my projects so far. good deal, happy I went with SolutionInn this time.

Russell Bishop

2.0

Reviewed In North Carolina

• June 4, 2025

Tracking said delivered days before it showed up, which was super confusing and felt like the package vanished into thin air for a bit. Took way longer to actually get it than the notify time suggested. At least the book didn’t get lost altogether, but that shipping glitch was annoying.

Scarlett Holt

4.0

Reviewed In Skane Lan

• April 8, 2025

Loved it!

Daniel Briggs

5.0

Reviewed In South Carolina

• March 4, 2025

Got this free for my Bachelor of Science in Sport Marketing studies and honestly it’s pretty cool so far. the pages are clean and the textbook isn’t all bulky or heavy which helps since I hate lugging big books around campus. I started reading some early chapters and it flows pretty easily—not like some stuff you dread reading. shipping took maybe 3 or 4 days and everything showed up in perfect shape which is always nice when ordering physical books. I’m hoping this helps me keep up with the material for class since sports marketing has its own twists. pretty impressed overall!

Brielle Parker

5.0

Reviewed In Pennsylvania

• January 26, 2025

So happy SolutionInn shipped this out super fast for my University of Maryland class and yeah the book looks great, totally like new and the pages are clean. Haven’t had a chance to seriously read much but it’s feeling pretty straightforward and easy to follow already. Also, got it for free so that’s a total bonus!

Elise Bishop

5.0

Reviewed In Arizona

• January 21, 2025

Ordered this free textbook for my Bachelor of Business Administration in Sport Marketing studies and gotta say, SolutionInn crushed it with super fast turnaround — way quicker than CampusBooks, which I tried first and waited ages for. The book came clean and looks basically new, nothing missing or bent corners. Haven't dove deep yet but the cover and first couple pages already look easy to read and decent quality. Definitely beats waiting forever or worrying about sketchy packaging elsewhere. If you wanna grab this sport marketing stuff free for school, SolutionInn is where it’s at.

Hazel Bowen

3.0

Reviewed In Kansas

• January 13, 2025

So this came in handy for my Ottawa University class and since I got it for free, can’t complain too much. The pages are pretty good quality and it looks new, no crazy shipping hassle or anything. I’ve only read a handful of chapters but some parts of the textbook feel kind of meh and a bit basic for what I expected which was confusing at times. It’s not hard to get through but I guess I wanted something a bit more exciting or up-to-date for sports marketing stuff. Works fine for now, though, at least it’s easy enough to follow so not a total waste.

Brielle Foster

4.0

Reviewed In United States

• September 5, 2023

This edition offers a good balance of theory and practical case studies that illuminate the complexities of the sport marketing world. However, I was hoping for more updates on digital marketing trends in sports. Despite this, I found the book to be a great resource overall. Arrived quickly and in excellent condition too!

Penelope Carter

4.0

Reviewed In United States

• August 21, 2023

Bought this for a sports marketing course, and it's pretty solid. The book balances theory and practical application well. I liked the clear explanations and the logical structure, which made it easier to follow. Also, got an extra discount with my membership, which was nice. Delivery was prompt, with the book arriving in mint condition. While I think some sections could have delved deeper, overall, a useful resource for anyone looking to get a solid foundation in the field.

Eden Hardy

5.0

Reviewed In United States

• June 15, 2023

Sport Marketing, 5th Edition, is an outstanding book that’s both comprehensive and insightful. As someone who's been in the industry for over a decade, I found this edition to be an excellent resource. The case studies are particularly impactful and relevant, providing real-world applications of the theory discussed. The book is well-organized, making it easy to navigate through the extensive content. My copy arrived quickly and was well-packaged, which was a bonus. Highly recommended for anyone serious about understanding the nuances of sport marketing!

Sport Marketing(5th Edition)

Authors:

Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy

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Book details

ISBN: 1492594628, 978-1492594628

Book publisher: ‎Human Kinetics

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