Applied Marketing(2nd Edition)
Authors:
Daniel Padgett, Andrew Loos
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$97.11
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1119690617, 978-1119690610
Book publisher: Wiley
Book Price $97.11 : The book 'Applied Marketing' by Daniel Padgett and Andrew Loos, now in its 2nd edition, serves as a comprehensive guide for students and professionals eager to master marketing principles through practical application. This edition delves deeply into consumer behavior, marketing strategies, and digital marketing trends, making it an invaluable resource for those seeking to bolster their understanding of contemporary market dynamics. While there are no traditional characters, the authors enrich the narrative with real-world case studies that illuminate key concepts such as market segmentation, branding, and sales funnel analysis. An essential feature of the book is its solution manual, which aids learners in verifying their understanding of complex topics with an accompanying answer key, ensuring clarity and enhancing the learning trajectory. The meticulously crafted table of content guides readers seamlessly through subjects like pricing strategies, distribution channels, and promotional tactics, fostering a holistic approach to business problem solving. Both practical and theoretical, the book illustrates the fusion of traditional marketing methodologies with modern challenges, offering insights into how brands can effectively communicate with their target audience. With its easily understandable yet thorough explanations, 'Applied Marketing' has been well-received by both academic institutions and business professionals for its applicable insights and modern approach. Its focus on actionable knowledge ensures that the book remains a crucial resource in marketing education. The cheap pricing encourages widespread usage, making it an ideal purchase for student study groups.
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