Company information to use in the report:

The Palestinian Motors Company was established in $1994$ and is the exclusive agent for Mitsubishi cars and BMW cars, noting that it is one of the branches of the Abu Khader Automotive Group, which is a company based in Jordan and has several branches around the world, and the engines are one of its branches. Palestinian Motors is engaged in the activity of selling cars in addition to agencies for spare parts. Spare parts, approved and licensed maintenance centers.

Branches of the Palestinian Motors Company:$-$

Headquarters $-$ Ramallah $-$ Beitunia $-$ Abu Jihad College, in addition to the BMW showroom and the BMW and Mitsubishi maintenance center $-$ spare parts in the same location.

Mitsubishi showrooms:$-$

The first branch $-$ Ramallah $-$ Ramallah Jerusalem Street $-$ opposite the Red Crescent

The second branch $-$ Bethlehem $-$ Beit Sahour $-$ Al$-$Wai Street, in addition to a special point for spare parts and a maintenance center for Mitsubish cars.

Our vision

Creating the best standards and applying them in all sectors covered by the group

Our message

We are a group that aims to excel in customer service through our values that we live and believe in

Our core values

$1.$ Work hard and diligently and go beyond what others expect of us in everything we say and do$.$

$2.$ Challenge the status quo and change for the better.

$3.$ Exceeding customer expectations and meeting their needs in exceptional ways that leave a distinctive impression.

Working together in a family spirit, we can achieve a lot. $4.$

$5.$ Humility.

required for the report:

This project aims to equip student with the skills to develop digital transformation strategies. The student will achieve this by working on a case study of his$/$her training company. Through a comprehensive assessment of the company digital applications, students will identify areas for improvement and propose solutions that can drive business growth.

Part $1$: Background

PS: Gain a thorough understanding of the company's context before diving into the application assessment.

Company Description: Provide a brief overview of the chosen company, including its industry, size, and target market. Briefly describe the company's history and its current position in the marketplace.

Mission, Vision, and Values: Identify the company's mission statement, vision statement, and core values. Analyze how these guiding principles influence the company's overall strategy and decision$-$making.

$$ Organizational Structure: Describe the company's organizational structure $($e$.$g$.,$ hierarchical, functional, matrix$).$ Understanding how different departments interact will be crucial when developing your digital transformation plan.

Part $2$: Deep Dive Assessment of the Current Digital Application and Related Work Processes

PS: Go beyond a basic SWOT analysis. Conduct a thorough evaluation that uncovers hidden opportunities and vulnerabilities in the work processes. $($Focus groups, KII$).$

SWOT Analysis for Work Processes: Analyze the strengths, weaknesses, opportunities, and threats of the work processes directly impacted by the chosen digital application.

$$ Strengths: Identify efficient and effective aspects of the work processes facilitated by the application.

$$ Weaknesses: Pinpoint areas where the application hinders the work processes, leading to inefficiencies or errors.

Opportunities: Explore ways to leverage the application's functionalities to improve the work processes and enhance overall productivity.

$$Threats: Identify external factors, such as emerging technologies or changing regulations, that might negatively impact the work processes or the application's effectiveness.

Detailed Work Process Mapping: Map out the key work processes associated with the application. This should include user journeys, decision points, handoffs between different departments or teams, and process flow. The process flow should be a visual representation of the steps involved in completing a task using the current application.

Technical Stack Deep Dive: Don't just identify the technologies used, but assess their compatibility, scalability, and security posture in the context of the work processes they support. Consider potential integrations with emerging technologies.

$$ Data Management Audit: Analyze data collection practices, storage solutions, and data security measures associated with the work processes. Ensure compliance with relevant regulations and identify opportunities for data$-$driven insights to inform decision$-$making.

Part $3$: Define Digital Transformation Needs

Business Goal Alignment: Explain how digital transformation of the application can contribute

to the chosen company's overall business goals. Consider factors like increased efficiency,

improved customer engagement, or opening new revenue streams.

Competitive Analysis: Research how your chosen company's main competitors are leveraging digital technologies within their applications. Identify trends and opportunitie