Company is considering conducting an immediate advertising campaign in order to icrease sales of one of its more popular products. The marketing department did narket research last year that suggested the company could sell 6,000 more units of his product; the cost of this research was $11,100. he cost of the advertising campaign would be $46,400. The product's contribution nargin is $15.00 per unit; additional annual fixed costs would be $16,000. The ncreased sals are expected to last for 7 years. Assuming a discount rate of 5%, what is the net present value of this investment? $ Tries 0/99