Question
Company is considering launching a product line extension. Here are the key estimates and assumptions associated with the project: Project life (in years): 4 Initial
Company is considering launching a product line extension. Here are the key estimates and assumptions associated with the project:
Project life (in years): 4
Initial cost of equipment: $2,300,000
Initial increase in inventory: $50,000
Initial increase in accounts receivable: $120,000
Initial increase in accounts payable: $30,000
Gross sales from the new product line in Year 1: $1,500,000
Initial units sold in Year 1: 500,000
Initial sales price per unit: $3
Gross sales increase after Year 1 (per year due to increased Units & Inflation): 7%
Operating costs excluding cost of launching (as a percent of gross sales): 25%
Launch costs in Year 1: $75,000
Market research cost prior to the start of the project: $60,000
Inflation estimate per year (impacts sales and costs): 3%
Weighted average cost of capital: 12%
Marginal corporate income tax rate: 35%
Net working capital will be 10% of sales starting in Year 1.
The new equipment is depreciated on a straight line basis over the life of the project.
The new equipment is estimated to have a salvage value of $150,000 in 4 years.
It is estimated that the new product will result in cannibalization of existing sales by an amount of $75,000 per year.
I created a spreadsheet to model the case scenario and calculate the Payback, NPV, IRR, MIRR, and PI but I'm not sure that I did it correctly and would like to check my work.
I also need to determine whether Economic Value Added (EVA) and ROIC metrics are appropriate in this case and, if they are, create them but I am not sure how to approach that. Ultimately, I am trying to assess whether the project is feasible; and why or why not.
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