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Company is Southwest Airlines 4.3.3 Profitability Analysis 1) List the accounting measures (ratios, values, etc.) that should be used for profitability analysis. Make several tables

Company is Southwest Airlines

4.3.3 Profitability Analysis

1) List the accounting measures (ratios, values, etc.) that should be used for profitability analysis. Make several tables (similar to our sample papers) to summarize all accounting measures of the Company, competitors selected, and industry average (if applicable) for profitability analysis. Make your judgement (verdict) about the Companys performance based on your comparisons. Briefly suggest what action can be taken to improve (if there is any) the Company on this respect.

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