Question
company is Tiaga motor snowmobile company whose gonna a establish a warehouse in chile country for the first time considering this make below 3.3.1 Marketing
company is Tiaga motor snowmobile company whose gonna a establish a warehouse in chile country for the first time considering this make below
3.3.1 Marketing Channels Instructions: For your selected target market determine if the company will sell: a) directly to the end-customers, and/or b) through one or more intermediary type such as brokers/agents, distributors, wholesalers, retailers/chains, and/or franchised stores. * Use horizonal flowcharts to show the Marketing Channel(s) Intermediary Types starting with the manufacturer and ending with the Consumer. For example: * Host Company (Name) Distributor Retailer Consumer. * Host Company (Name) Consumer * Justify your reasons for the marketing channel(s) you have selected.
3.3.2 Channel Partners
Identify and list actual Channel Partners (companies) for each Intermediary Type. i.e. distributors, wholesalers, retailers and on-line retailers.
(Please Note: Shipping companies like UPS and FedEx are not channel partner as they do not perform a marketing function)
Clearly explain your rationale/reasoning for selecting the Channel Partners including their experience in this business, performance track record, financial health, reputation, etc. (provide details)
3.3.3 Channel Partner Profiles
For each Channel Partner create a profile based on the following categories, as available.
Company name
Year established
Product lines/types distributed
Locations and sizes of their facilities, i.e. warehouses and/or showrooms/stores
Company size - annual sales revenues ($), number of employees
Market position - rank and/or market share
Growth rates - past and projected future
Company strengths and weaknesses 3.3.4 Channel Management
For each Intermediary Type that the company directly deals with (refer to your horizontal flowchart), describe:
1) Key Partnership Terms
Describe the key terms of their business relationship including sales commissions (% rates), buy/sell arrangements; who is responsible for marketing/promotion/advertising; warehousing/stocking; and after- sales and warranty service; etc.
2) Training
Describe the kinds of training will the company provide. 3.3.4 Channel Management
3) Motivation
Describe what types of "motivation" will be provided.
4) Evaluation & Improvement
Describe how will the company measure and improve the performance.
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