Company :- Kwality walls in Canada 1. Sales and Marketing Objectives: List clear sales and marketing objectives with outcome targets to identify how success will be measured. 2. Situational Analysis: Describe the relevant organizational strengths and weaknesses, and external opportunities and threats, as these relate to the sales and marketing objectives and selected country or region for market entry. 3. Product and Service Offerings: Describe the nature and use of the product or service (features, benefits, proprietary issues, required modifications, etc.) that the organization will be introducing to the international market