Company: Mcdonalds Product: French Fries References are required. Please include the references you used! Thank you so much!

(Mcdonalds' French Fries) Customer Environment should be discussed that includes the current segmentation, targeting and positioning (STP) of the product or service for the business or consumer customers. The STP of the product should be discussed in three subheadings. A description of the important identifying characteristics of the current and potential customers with respect to demographics, geographic location, psychographic profiles, values and lifestyles, and/or product usage characteristics (heavy vs. Light users). These should be organized around subheadings. How well is the product and firm meeting the needs of the target market and customers today. (subheading) Apply at least one marketing tool associated with STP processes, for example perceptual maps, to demonstrate your competency in using these tools in a market plan.