COMPANY. NAME - BCCI Indian Cricket team

With Active reference links

A. Background Information

A narrative covering the following items Why did you choose this company? How does it fit with your career goals?

-- Background of the Company; include information about these items

- Parent conglomerate, if applicable, how the product 'fits' within the larger company

- What is the main product line(s) of the company

- Division of the company that produced the product

- Value of the franchise - sales, revenues, units sold, company valuation

- Other similar product lines by the company?

- Brief history of the company or product line - previous versions, problems, successes

B. First Four Elements: In narrative format, expand on the information about each 'element' by stating the bullet point, then writing several sentences that expand on the point with specifics and facts.

Customer Segments

Who are the target customers and what 'problem' does the product solve for them. Consider interests and demographics. For example, ESPN customers include both viewers (what are their demographics) and paying advertisers.

Value Proposition (defining the brand)

What value is the product or service providing the target customers? What makes it a unique brand and differentiates it from similar companies? Define in one overall sentence what makes the company/product unique from competitors. Expand on that.

Consider: What products or services are being delivered to each customer segment - what are the product lines? What needs, desires or wants are being met? Is there a slogan that defines the company or product?

Channels (distribution)

Through what channels are the various customer segments reached? If an 'experience' where do they experience the entire product (the game, the theme park) If a product, how do they access it or purchase it?

Customer Relationships

How does the company keep the fans or customers happy? What does the company do to bond with fans? What does the company do online?