Company Name: Jersey Bicycles

Marketing Manager Responsibility

Brand Name Highpoint

Cost to design$/$modify brand: $30,000$

BIKE TYPE

Comfort Rugged Aerodynamic

Total component cost:$333$

COMPONENT DESCRIPTION

Return to the current quarter to learn about components

ESSENTIALS

Base componentsPrice

$15$

BIKE FRAME

Rugged agile design for rough terrainsPrice

$165$

CARBON FIBER MATERIAL

StandardPrice

$13$

TIRES

Mountain $-$ high gripPrice

$20$

Hybrid $-$ road and off$-$roadPrice

$11$

BRAKES

StandardPrice

$10$

PrecisionPrice

$30$

Standard diskPrice

$47$

HANDLEBARS

Basic straightPrice

$7$

Comfort straightPrice

$12$

GEARS

$7$ speed $(1$ x $7)$Price

$18$

$14$ speed $(2$ x $7)$Price

$45$

$24$ speed $(3$ x $8)$Price

$60$

SEAT

Polymer gel all$-$purposePrice

$9$

Polymer gel comfortPrice

$13$

ACCESSORIES

Reflectors $($front$,$ back, spokes, pedals, wheel rims$)$Price

$9$

DECALS

None

Colorful thin brushstrokesPrice

$8$

SUSPENSION$/$SHOCK ABSORBERS

None

FrontPrice

$16$

Branding Simulation Assignment

A brand is a unique identifier or a symbol, typically comprising a name, logo$,$ design, or combination thereof, that distinguishes a product, service, or company from others in the market. It represents the overall perception and reputation of a business or product in the minds of consumers. Brands often encompass qualities such as reliability, quality, trustworthiness, and values, which are communicated through branding strategies including advertising, marketing campaigns, customer service, and product design. Building a strong brand is essential for businesses to differentiate themselves, attract customers, foster loyalty, and ultimately drive revenue and growth. For this exercise you are to refer to the simulation company that you are working as a brand manager. Think about your products you're developing for your target market$($s$).$ You already have the products to promote to a viable target market. Based on your future aims of your company, discuss and decide on the followings.

How will you develop a good branding? Work on the followings:

$-$ Logo $$ Develop a logo for your company. Explain why you developed it this way, does it communicate about your brand? How? You can use any design tools or draw by hand.

$-$ Symbol $$ Do you use any symbols? If so$,$ how is it perceived by your target?

$-$ Color $$ Which color$($s$)$ are you using in your logo$?$ Why? Is there a color contrast in the design? Explain.

$-$ Celebrity endorsing it $($if any$)$ Why did you choose this person?

$-$ Any other creative ways of improving and communicating your brand?