Question
Company name: Mario Towing company,canada write with ideas how this company with these questions, on internet Questions marios towing companys -Integrated Marketing Communications, Sales, and
Company name: Mario Towing company,canada
write with ideas how this company with these questions, on internet
Questions
marios towing companys -Integrated Marketing Communications, Sales, and Pricing Mix of Business
Mario towing company-
Legacy Media - external purchased "old fashioned" media - TV, newspaper, radio, brochures, posters, rack cards, flyers - type used / not used, frequency - strategy
Mario towing company-
Digital Media - Internet website; paid ads on external media such as Facebook, Instagram, digital channels; Social media strategy for service ): type media used / not used, frequency - strategy
Consumer Events & Promotions: type used / not used, frequency - strategy
Earned Media (relations with all stakeholder groups): type media used / not used, frequency - strategy
Database Marketing and customer relationship marketing : type - strategy
Pricing: Mario towing company
What pricing methods can the business use to set prices
Factors affecting pricing strategy/ policies
Sales:Mario towing company
Sales strategy: Personal selling; online sales/e-commerce; other sales strategies: type / strategy
Distribution Channels that are being used and role for sales in each channel
Partnerships:Mario towing company
Identify key external stakeholders (suppliers, strategic alliances, sponsorships) that must be managed to ensure service quality and identify and assess gaps
Performance Measurement:Mario towing company
Identify how the organization can measure its performance across all service elements in the project and assess gaps
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