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Company name: Mario Towing company,canada write with ideas how this company with these questions, on internet Questions marios towing companys -Integrated Marketing Communications, Sales, and

Company name: Mario Towing company,canada

write with ideas how this company with these questions, on internet

Questions

marios towing companys -Integrated Marketing Communications, Sales, and Pricing Mix of Business

Mario towing company-

Legacy Media - external purchased "old fashioned" media - TV, newspaper, radio, brochures, posters, rack cards, flyers - type used / not used, frequency - strategy

Mario towing company-

Digital Media - Internet website; paid ads on external media such as Facebook, Instagram, digital channels; Social media strategy for service ): type media used / not used, frequency - strategy

Consumer Events & Promotions: type used / not used, frequency - strategy

Earned Media (relations with all stakeholder groups): type media used / not used, frequency - strategy

Database Marketing and customer relationship marketing : type - strategy

Pricing: Mario towing company

What pricing methods can the business use to set prices

Factors affecting pricing strategy/ policies

Sales:Mario towing company

Sales strategy: Personal selling; online sales/e-commerce; other sales strategies: type / strategy

Distribution Channels that are being used and role for sales in each channel

Partnerships:Mario towing company

Identify key external stakeholders (suppliers, strategic alliances, sponsorships) that must be managed to ensure service quality and identify and assess gaps

Performance Measurement:Mario towing company

Identify how the organization can measure its performance across all service elements in the project and assess gaps

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