Company Name : Nike

Requirements 1. strategic issues and problems

2. Mention three Alternatives of Nike with pros and cons (focus onsustainability)

Guideline:

General alternatives; Use this step as a brainstorming activity to help you problem solve. Keep these points in mind: The alternatives should address the causes you identified in Step 4. When time permits, generate as many alternatives as possible. The process of generating alternatives often produces good ideas that don't immediately come to mind and would otherwisebeoverlooked.

Analyze and evaluate the alternatives. This step helps you take a closer look at the alternatives you identified in Step 5. It may include these tasks: Determine the accounting principles, standards, and concepts for each alternative. (Following GAAP is a requirement, but when you have to choose among alternatives, you should also consider fair presentation and the financial statement users.) Determine the accounting procedure or business tool that is appropriate for the analysis. Use both qualitative and quantitative analysis. Determine the ethical, moral, and financial consequences of each alternative. Consider also how each alternative will affect the various stakeholders. For each alternative, consider what factors would have to change for you to evaluate it differently. You may find that changed circumstances can make possible what initially seemed impossible. It is helpful if you are prepared for unforeseen events and are able to recognize such events for the opportunity they present or, more importantly, the risk, if the change is negative. This type of analysis can help you suggest necessary changes before an alternative is considered any further. It is sometimes an important interim step in real-lifesituations.