Company name : RHB Bank Berhad

1) Environmental Analysis:

a. Analyze Internal Forces:

i. Financial Analysis, Value Chain Analysis, VRIO Analysis, or Marketing Analysis. Students may use relevant tools (e.g. SWOT analysis/ TOWS Matrix, etc.).

ii. Analysis on core competencies

b. Analyze the External Forces:

i. Forces that indirectly influence the related industry using tools such as PESTEL (Political, Ecology, Social-cultural, Technology, Economy and Legal) or others.

c. Analyze the industry competition (eg. using Porter's Five-Forces Model of Competition) or other tools.

2) Strategic Issues or Problems:

a. Identify strategic issues or problems in the company's current situation and other challenges drawing from the internal and external forces.

3) Alternative Business or Corporate Strategies:

a. Thoroughly discuss and generate few [at least THREE (3)] possible winning strategies (alternative strategies) suitable for the organization based on the environmental analysis and issues/problems identified as in (3 & 4) above. Justify your choices sufficiently.

4) Proposed Strategy:

a. From the alternative strategies (5) propose (choose ONE) the best strategies/ strategic options/ recommendations to the management to strengthen the company's competitive position, and future strategic performance.