• Company Name - Roots Canada
• Any examples of "localization"/"translation" for this company that you have come across during your research?
• If they have international activity - what market entry strategies have they used thus far - to the best of your assessment?
• Do they look to you like a "first mover" or "late entrant" - and why?
• Does it appear to you that this company uses "strategic" or "sales" approach in expanding to new markets?
• Law & Relevance
• Cultural Trends