Company name - Toboggan Brewery London Ontario

1. Target Market (Module 6)

From your segmentation analysis, select 1 target market that you will market to. Why did you choose this target market? What will your target market strategy be?

1. Positioning (Module 6)

How will you differentiate your product or service? How will you position it? Develop a Positioning Statement.

1. Marketing Communications Plan (Module 10)

What are your S.M.A.R.T. objectives for this marketing plan? State them. (Module 11).

Include recommendations for advertising and promotion of your company products or services. Keep recommendations reasonable, justification for any recommendations should be included. Creativity is encouraged and sketches/mock-ups can be included where appropriate. Relevant items could include design elements, signage, social media campaigns, promotions, videos, website content, contests, mobile marketing, broadcast, print, outdoor, and/or other relevant tactics.