Company Overview Your Friends' Questions 1. Big Rock is a publicly-traded corporation. If I want to become a shareholder in Big Rock, what advantages does this legal form offer to me? 2. Who are the other main users of the financial statements? (Hint: Consider how the total assets of Big Rock have been "financed" other than through shareholder investment.) 3. Is Big Rock a Merchandiser, Manufacturer, or a Service-Based Company? What indicators exist on the Statement of Financial Position to support your answer? 4. What types of long-term assets has Big Rock invested in to operate its business? 5. What "risks" or competitive pressures would impact Big Rock's operations? Think of industry trends, substitute products, seasonality, and other market forces. The Consolidated Statement of Comprehensive Income 6. What is Big Rock's revenue recognition policy? 7. Is Big Rock profitable? What is "quality of earnings"? Does Big Rock have quality earnings? 8. I've noticed that net sales revenue has increased in total dollars, but I'm wondering what Big Rock's profitability looks like when factoring out "size" due to growth. I've heard profitability ratios can allow for this. Could you calculate & explain the following ratios to me? a. Gross Margin Ratio b. Profit Margin Ratio c. Return on Equity d. Return on Assets Are the trends favorable or unfavorable? Why? What reasons could have accounted for these changes? 9. Earnings Per Share (EPS) is disclosed at the bottom of the Statement of Comprehensive Income. What does this mean? Why was the EPS for 2017 negative?