Company: PEDRO

Question: Fill in the table below (Host Country - BEIJING, CHINA)

Place (Host Distribution Country) Supplier People (Employees) (Host Country) Process (Host Procurement Country) Manufacturing Physical Evidence (Environment where the product / service is provided) (Host Country)Revised Marketing Mix (Host Country) VARIABLES STANDARDISATION ADAPTATION JUSTIFICATION (Host Country) Full Partial Full Partial Explain why Standardise or Adapt Segmentation: (Host Country) Geographic Demographic Psychographic Behavioural Positioning (Host Country) Target Market Segment (Host Country) Product (Host Features Country) Design Brand Name Packaging Pricing (Host Country) Promotion (Host Country) H