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Company: Peloton COMPETITIVE ANALYSIS Use Michael Porter's Five Forces Analysis (you will gain a broader perspective of the competitive landscape) Pricing Strategy Based on product/brand

Company: Peloton

COMPETITIVE ANALYSIS

  • Use Michael Porter's Five Forces Analysis (you will gain a broader perspective of the competitive landscape)

Pricing Strategy

  • Based on product/brand positioning and image desired

Distribution/Place Strategy

  • Exclusive, selective or mass distribution
  • Where and how to get the product/service to target market?

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