Company: PepsiCo

1. Brief overview of the Company plus the product or service you chose and the target market (to remind us of the situation)
2. Discuss the Marketing Mix (4Ps)
3. Product- What are the product features and how are they geared towards the target market
4. Price- What is the pricing strategy the company is employing? (skimming, penetration, psychological, etc. )
5. Place- What place strategy is the company employing? (intensive, selective, exclusive) and why?
6. Promotion- what kinds of media (TV, radio, search engine, internet) and promotional tactics (sales, coupons, trade shows, sales people, etc.) is the company using to reach their target audience.
7. Discuss the environmental variables the company is facing. Cover all of the following
8. Political/legal- Describe how the political/legal environment affects the company (think about laws and regulation that affect you, even what administration is in power and how that affects you)
9. Social/cultural- how things like changes in family size, more women in the workforce, people getting married later, more divesr population setcs, etc) affect the business.
10. Competitive/Technological- what technological changes are happening that may affect the business? Who is your competition and how do they affect you?
11. Economic- what is the state of the economy (recession, expansion, etc) and how does that affectthe business?