Company purpose: Define the company/business in a single declarative sentence Introduction of your product within Expected contents: - What is your product? - Who are your target customers? - What is the problem you are trying to solve? Problem: Describe the pain of the customer (or the customer's customer) Outline how the customer addresses the issue today. Demonstrate your company's value proposition to make the customer's life better Show where your product physically sits Provide use cases Why Now Set-up the historical evolution of your category Define recent trends that make your solution possible What is the technology involved? What is the Innovativeness? You can use picture, flow-diagram, illustration or even previous work of your own to state your point. What are the research you have been done? What is your R&D plan for the coming 12 months? Market Size Identify/ profile the customer you cater to Calculate the TAM (top down), SAM (bottoms up) and SOM Who are your target customers? (those who will pay) and target end-users? (those who will use the product) What is the potential market size? What are the marketing channels? Marketing Plan Competition List competitors eatgethger/meetup/Linkedin List competitive advantages Product