Question
COMPANY RESEARCH One of the best-known franchise operations is Chick Fil A. You want to take it international. Visit the Chick Fil A website and
COMPANY RESEARCH
One of the best-known franchise operations is Chick Fil A. You want to take it international. Visit the Chick Fil A website and franchise social media and find out what is going on in the company.Begin by perusing the latest annual report, and see how well the company is doing domestically.Determine the strengths and weaknesses of Chick Fil A Corporation.
Assess what it would take to open a Chick Fil A franchise in your country of choice.Consider the general environment, task environment (competitors, regulators, customers, suppliers).
Determine the currency in that country and the exchange rate in dollars (i.e. 1 euro = 1.35 US dollars).Then find out the average weekly income and how much the following products would cost: a Chick Fil A 8 piece nuggets, a sweet tea as compared to the US.Also check the price of the some staples to assess the cost of living in the country (i.e. a quart/liter of milk, monthly rent for a 1 bedroom apartment in a major city, a loaf of bread).
SWOT ANALYSIS Use the information you have collected to for a SWOT analysis (strengths and weaknesses of Chick Fil A and the opportunities and threats in the country) for opening a Chick Fil A franchise in that country.
RECOMMENDATIONS for doing business in the country How would you go about starting the franchise in your country?What needs to be done to capitalize on the opportunities and minimize the threats?Based upon your research findings, do you think the venture can be successful? What might you have to change about the franchise in order to find success in your country of choice.
PROVIDE A ONE PARAGRAPH CLOSING ARGUMENT for opening the franchise in the chosen region and country on a slide as your final piece.
Provide an outline with a list of references that follows Academy of Management format for the references.Build a PowerPoint presentation that is no more than 5 slides to "lobby"why Saudi Aribia should be chosen for us to take our business expansion.Determine whether it would be a successful venture to open a Chick Fil A franchise in the region and country.
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