Question
Company Review on Value-based Pricing: Southwest Airline How Southwest practices the concept of value engineering? Identify the differential benefits Southwest customers will get compared to
Company Review on Value-based Pricing: Southwest Airline
- How Southwest practices the concept of value engineering?
- Identify the differential benefits Southwest customers will get compared to alternative airlines?
- What is the ultimate pricing decision the Southwest team did to be able to deliver to their customer the differential value?
Reading Materials - History and a brief profile of Southwest airline: https://www.southwest.com/html/about-southwest/index.html
Pricing Done Right: The Pricing Framework Proven Successful by the World's Most Profitable Companies by Tim J. Smith PUBLISHER John Wiley & Sons, Incorporated
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
