• COMPANY-- SECOND CUP
• A brief description of the company's target market(s) and a list of the target market's relevant needs and wants
• An analysis of the company's strengths, weakness, opportunities and threats; the SWOT must be in relation to the customers' needs and wants. In other words, once the needs/wants of the customer have been identified, research how well (strengths) or how poorly (weaknesses) the company is doing to service those needs. Provide specific examples and justification.
• Then look into factors outside or beyond the company's control that they could take advantage of (opportunities) and what might be an external barrier (threats) to its success and improvement.
• Conclude with your ideas on what strategies/actions the business should consider for the near and long term future to address the issues that you have discovered. (tactics)