Company selected is Nike, Inc.

PURPOSE The purpose of this assignment is to enhance learners' understanding of the importance of conducting competitor analysis for a company in the context of strategic marketing. Part 1 (50%) REQUIREMENT Select a company or a manufacturer of a particular product or brand that you are familiar with. Write a report explaining the reasons why companies need to conduct competitor analysis. Identify TWO of the competitors of the selected company using the competitor-based approach and customer-based approach. Then conduct a competitor analysis in terms of the strengths and weaknesses of the competitors in relation to your selected company. Illustrate with examples. PURPOSE The purpose of this assignment is to enhance learners' understanding of the importance of conducting competitor analysis for a company in the context of strategic marketing. Part 1 (50%) REQUIREMENT Select a company or a manufacturer of a particular product or brand that you are familiar with. Write a report explaining the reasons why companies need to conduct competitor analysis. Identify TWO of the competitors of the selected company using the competitor-based approach and customer-based approach. Then conduct a competitor analysis in terms of the strengths and weaknesses of the competitors in relation to your selected company. Illustrate with examples.