Company: Shein Jobs: Photo Marketing Objective: Pains: Segmentation Variable: What's the best way to connect? Gains: Segmentation Variable: Notable Characteristics: Segmentation Variable:Company: Virginia Beach Tourism Jobs: career, father/husband; spending time with children/wife Marketing Objective: Have Virginia beach be the first vacation destination in the minds of families Pains: saving for the trip, getting time off of work; vacation time Segmentation Variable: Demographic What's the best way to connect? Families of 3-4 . Through the children's social Gains: Middle class media (word of mouth); tracking annual summer destination, shore Parents have careers the use of certain language on house, potential moving destination Children go to public school pages (seeing the words/phrases "family trip" or "vacation") Non-personal communication - Segmentation Variable: radio, television (children's TV Notable Characteristics: Psychographic shows), news paper Both parents and children are Expenses are important Through employer - connect with free during summer, prefers Desire to spend time with family companies and offer discounted longer than a weeks vacation outdoors rates for employees. Prefers outdoor to indoor activities so the amenities of the hotel aren't of importance Segmentation Variable