Company: Southwest Airlines

Product: extra-large seats

I need to discuss  how I intend to implement, evaluate, and control (IEC) all of the marketing activities that are described throughout my marketing plan.  In this section of your marketing plan you will need to specifically address how you intend to implement, evaluate, and control your marketing plan going forward. Be specific about the activities I intend to put in place to accomplish this, including a time schedule in which I will operate.