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Company: STARBUCKS 1.- Analysis of Internal factors that impact the company: policies, people, culture, executives- studying the inside story. 2.- Analysis of Macro-Environment: Political, Economic,

Company: STARBUCKS

1.- Analysis of Internal factors that impact the company: policies, people, culture, executives- studying the inside story.

2.- Analysis of Macro-Environment: Political, Economic, Social, and Technological forces - Opportunities & threats. Includes identification & analysis of global factors & application of analysis to business situation.

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